Critical Reflection Questions
Creative Critical Reflection 1. How does your product use or challenge conventions AND how does it represent social groups or issues? My product utilized several types of conventions that are commonly seen in hair commercials. The conventions that were used enhanced the audience's engagement with the commercial. I used bright lights in the hair salon to keep a happy interface amongst the video. The convection of the model using the product on her hair was portrayed. The main convention of the model going from frizzy hair to voluminous hair was conveyed through the transformation at the end. I used a score throughout the video that was bright and insinuated a happy mood. The convention challenged was the credibility of the hairstylist. In the average commercial, they utilize a well-known celebrity stylist endorsing the product. Other than that, everything was the same. This commercial would represent people who enjoy taking care of their hair or is interested in...
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